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Direct Marketing Manager
Immediate opening for an experienced direct marketing manager with the
UK’s leading wigs, hairpiece and hair extensions retailer and
distributor. The ideal candidate will come from management level with a
background of consumer product marketing with a proven track record in
catalogue and mail campaigns, plus all aspects of online marketing.
Relevant Experience/Skills
• Passion and relevant experience in product marketing. We are a wig
and hair extensions company who’s customers range from fashion buyers
in their teens through to medical needs customers through to women who
have lost their hair though the process of ageing.
• Direct marketing experience in catalogues, mail order and online essential (DRTV a ‘nice to have’)
• Online experience essential. Website development, online product
maintenance, email blasts, social networking (maintaining Facebook,
YouTube, Twitter), always moving the website forward to what’s relevant
for the customer.
• PR experience (in fashion, hairstyling, beauty is a ‘nice to have’)
• Creative! Hands-on creative production. Copywriting. Design and/or photoshop/layout experience preferred.
• Incredible organization. Marketing planning & budget development / control.
• Direct customer recruitment via print advertising, online
• Customer retention / acquisition strategy development.
• External supplier relationship development – print production,
creative houses, mail houses, ad agency, PR, modeling agencies, web
developers, online agencies
The purpose of this role is to be the product champion across different
brands, including Hothair and Natural Image, through the mix of direct
marketing channels.
The successful candidate will be responsible and accountable for the
planning, design, development and effective market implementation and
measurement of all strategic and tactical marketing activity covering
all communication channels to achieve target demand.
Reply to: marketing@daxbourne.com
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